I'm talking about ebook readers!
Not only are there a plethora of e-readers on the market, now you can buy them for as low as $99
We are also going to see a lot of color coming into dedicated e-readers:
- The NYT article is here, talking about Literati, planned pricing at $159, coming in October; However, This is one of just many!
- The buzz is that "Cool-er Reader", which went off the market, is re-launching with 5 products, tailored for different pockets. At least one of these will include a color reader.
- We can also expect a 5-inch $99 device from Copia due this fall. With color, 2 GB of memory, it seems to make a basic reader. The only problem could be the 4 hour battery life - who wants to be plugged into a socket while reading? How many people will be able to charge the reader every day? For myself, battery life has to be the Number ONE most important factor in deciding which ebook reader to buy.
- Pandigital also has an ebook reader, which plugs into the B&N book site and comes with a color screen.
Given the challenges that this market is going to face (the early adopters who first bought the Kindle are done buying) and the intense competition we are going to see, the best thing for us users would be to
- Buy shares in the company making the E-Ink technology most e-readers use and
- Celebrate the decreasing cost of e-readers and probably ebooks!
Bring on the Price Wars!